Google Ads · PPC

Google Ads management in Casablanca: campaigns that produce clients.

Search, Performance Max, local campaigns, remarketing where it pays. Account management grounded in real conversions — not clicks — for hotels, spas, clinics, real estate and businesses that cannot afford to waste media.

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Mohamed Acharki, Google Ads specialist in Casablanca, in front of a Google Ads account

What Google Ads management covers

Account management, not a shared login.

Mohamed Acharki has managed over 400 campaigns, with particular depth in high-value industries. The method is identical for any business that needs to turn media budget into measurable demand.

A performing Google Ads account is not a list of keywords and a daily budget. It is a structure that reflects your offer, ads that filter out the wrong intent, pages that close the visit, and tracking that tells the truth about what produces clients.

Every week, decisions are made on the queries actually typed, cost per lead by campaign, the hours, devices and areas that convert — and on what to stop.

Audit and restructuring of the existing account, or a full build
Search on high-intent queries, negatives, controlled match types
Performance Max with audience signals and exclusions — never a black box
Local and Maps campaigns where geography matters
Conversion tracking: forms, calls, WhatsApp, bookings, offline sales
Remarketing and YouTube only when the funnel justifies it
Written monthly reporting: cost per lead, conversion rate, ROAS, next actions

Campaign types

The right format for the right intent.

Search

The core of most accounts: capture expressed demand, at the moment it is expressed, with ads that qualify.

Performance Max

Powerful when tracking is clean and signals are set; dangerous otherwise. Used with exclusions, feeds and dedicated pages.

Local campaigns

For businesses that live within a radius: location extensions, Maps, hours, calls — and an aligned Google Business Profile.

Hotel Ads & Shopping

When inventory allows: hotel availability and rates, product catalogue, maintained feeds.

Remarketing & YouTube

Retain qualified visitors, nurture a long decision cycle — real estate, medical — without harassing.

Multilingual

English, French, Arabic, Spanish depending on your source markets. One language = one structure, dedicated ads and pages.

Timeline

From audit to scale.

The first month is dedicated to audit, restructuring and tracking. Most clients see a measurable improvement in cost per lead and conversion rate within the first 60 to 90 days.

01
Audit
Account, keywords, tracking, pages, technical SEO. We look at what leaks before we talk about budget.
02
Strategy
A system built around your economics: margins, seasonality, lead value, priority markets.
03
Build
GA4/GTM tracking, account structure, ads, landing pages. Nothing launches without measurement.
04
Launch
Gradual rollout, query control, budget protection from the very first days.
05
Optimize
Bids, queries, ads, pages: weekly decisions based on conversions, not clicks.
06
Scale
Once cost per lead is stable, we grow: new markets, new campaigns, SEO that compounds.

Results

What a well-run account delivers.

Screenshots from real accounts managed by Mohamed Acharki, exactly as they appear in Google Ads and the tracking tools.

Google Ads screenshot: cost per conversion $25.74, conversion rate 7.04%, average CPC $1.81, actual ROAS 745.89%

Google Ads · B2B electronic components · International

A real 745% ROAS on a B2B account

Search ads aligned with purchase intent, dedicated landing pages and genuine conversion tracking. Over the period: cost per conversion $25.74 (−$8.76), conversion rate 7.04% (+3.34 pts), average CPC $1.81.

745%Actual ROAS

7.04%Conv. rate

$25.74Cost / conv.

Google Ads screenshot: actual ROAS 709.31%, average CPC $0.47, 3,592 leads

Google Ads · E-commerce · Australia

709% ROAS with a $0.47 average CPC

A series of structured experiments on campaigns, ads and pages took the account from a budget it endured to a budget that pays: 3,592 tracked leads over the period, actual ROAS 709.31%.

709%Actual ROAS

$0.47Avg. CPC

3,592Leads

Google Ads and lead manager screenshot: 54 conversions, $1.83K cost, $8,245 sales value, $26,330 quote value, 71% conversion rate

Google Ads · Local services (glazing) · May 2025

$1.83K invested, $8,245 in sales and $26,330 in quotes

A local account where every lead is valued through to the sale: 54 conversions, $5.24 average CPC, 41 Google Ads leads in the lead manager and a 71% conversion rate — the ROI view every account should offer.

×4.5Sales / spend

71%Conv. rate

54Conversions

Screenshots from accounts actually managed by Mohamed Acharki. Past performance is no guarantee of future results: every market, budget and offer is different.

FAQ

Common questions about Google Ads management.

What Google Ads budget should we plan for in Morocco?

Acharki Digital generally works with clients investing at least €1,000 per month in media. For hotels and real estate in high season, budgets often range from €3,000 to €15,000+ per month. The right budget depends on your industry’s cost per click, your conversion rate and the value of a client — the audit exists precisely to calculate it rather than guess.

Which campaign types do you manage?

Mainly Search, Performance Max, local and Maps campaigns where relevant, Hotel Ads, Shopping, YouTube and remarketing. The structure depends on your offer, margins and tracking quality — not on a single template.

Why a specialist rather than a generalist agency?

Because hotel seasonality, Google Healthcare rules, high-end real estate cycles or the logic of a spa are not managed like an online shop. Mohamed Acharki chose industry depth over spreading attention across every trade — and manages every account himself.

Do I own my Google Ads account?

Always. The account, tracking, audiences and history stay in your name. Acharki Digital works through access you grant and can revoke at any time.

How quickly do we see results?

If the account is wasting spend on irrelevant queries, stopping the leak shows within the first week. Structural changes need 2 to 4 weeks to produce readable data; most clients see a measurable improvement in cost per lead within the first 60 to 90 days.

Google Ads by industry

Where the method goes deepest.

Google Ads management in Casablanca gives local businesses a structured way to generate qualified leads. Learn more about Google Ads and our digital marketing agency support.

Google Ads management in Casablanca: campaigns and conversions

We audit accounts, research local queries and organise campaigns by service, location and intent. Clear ads lead to focused landing pages with visible calls to action. We measure calls, forms and other conversion signals so businesses can understand performance and make informed budget decisions.

Our management includes campaign structure, negative keywords, ad testing, conversion tracking and regular reporting. We review mobile speed, forms and messages to reduce friction for visitors. Search, remarketing and local campaigns are improved progressively according to objectives, seasonality and available budget.

This service supports hotels, clinics, spas, agencies, shops and professional services in Casablanca. Recommendations remain practical, transparent and prioritised around commercial opportunities. For general search guidance, see the Google SEO starter guide. For a practical breakdown of budgets, see Google Ads cost in Morocco in 2026.

Google Ads management in Casablanca - marketing team

Next step

Your next client is already searching on Google.

A structured audit of your Google visibility — Google Ads, SEO, tracking and pages — with concrete recommendations, whether we work together afterwards or not.

Request my free audit Book a 30-min call

Direct line
WhatsApp · +212 607 141 004
contact@acharkidigital.com

Response time
Within one business day for qualified requests.

Casablanca, Morocco
Morocco & worldwide