We were spending €3,000 a month on Google Ads without understanding any of it. Mohamed rebuilt everything: within three months, our direct booking revenue had doubled.
About
Mohamed Acharki, the specialist behind Acharki Digital.
A Google Ads and SEO consultant who chose depth over breadth — and built a practice around industries that reward precision, plus local businesses that need the same discipline.
The story
A deliberate choice, not an accident.
Early on, Mohamed took every client and every industry. E-commerce, B2B, restaurants, startups. He was competent. Not exceptional. A hotel group in Casablanca demanded a different kind of intelligence: how travellers choose, what OTAs really cost, how seasonality rewrites a campaign, and what a direct booking is worth.
A spa followed. Then a clinic. Then a luxury real estate agency. The knowledge accumulated. Acharki Digital is now particularly specialised in those four worlds, while SEO, websites and local visibility serve businesses that want a named specialist rather than a junior learning their market with their budget.
The through-line never changed: every dirham — and every euro — has to work. That means honest audits, tracking infrastructure before any budget increase, business KPIs rather than vanity metrics, and strategic recommendations even when they reduce short-term spend.
In numbers
Ten years of live accounts.
400+
Campaigns managed
100+
Clients served
10+
Years of practice
2×–4×
Typical ROAS range
Casablanca as a base
A base, not a limit.
Casablanca is Morocco’s economic capital and a hinge between French-speaking Africa, Europe and the Gulf — the same geography as many of Mohamed’s clients. Google Ads and SEO are managed remotely: Paris, London, Dubai, Montreal, Sydney, as much as Marrakech, Rabat or Tangier.
Work is done in English, French and Arabic. Communication runs through video calls, shared dashboards and a monthly note written personally — the kind an owner reads in ten minutes and can decide on.
Google Partner
Acharki Digital is a recognised Google Partner. Mohamed holds Google Ads certifications in Search, Display, Shopping and Video and follows the official certification programmes (Search, Display, Measurement, Shopping). The most useful certification remains years of live accounts in competitive industries.
Tools
Google Ads, GA4, Google Tag Manager, Search Console, Google Business Profile, Looker Studio, WordPress.
Principles
What you can expect.
01
Honest audits
No opening promises. If an account doesn’t need more budget, you will hear it.
02
Tracking before scaling
We never increase what we don’t measure. Measurement is the first brick, always.
03
Business KPIs
Cost per lead, conversion rate, ROAS, revenue. Impressions and clicks don’t pay salaries.
04
A direct relationship
Every client relationship is handled personally by Mohamed. No hand-off to a junior. No automated reporting without context.
In their words
From the field, not a script.
Our spa had tried two agencies. Neither understood our industry. Mohamed spoke our language from day one — bookings up 70% in a year.
Mohamed’s campaigns consistently bring us qualified leads — genuinely interested buyers, not just browsers.
Explore the work.
Next step
Your next client is already searching on Google.
A structured audit of your Google visibility — Google Ads, SEO, tracking and pages — with concrete recommendations, whether we work together afterwards or not.
Direct line
WhatsApp · +212 607 141 004
contact@acharkidigital.com
Response time
Within one business day for qualified requests.
Casablanca, Morocco
Morocco & worldwide