01 — Hotels & Resorts

Google Ads for hotels: a direct room night is worth more than a click.

Marrakech, Casablanca, Agadir, Essaouira, Tangier: Moroccan hotels give 15–25% of every booking to OTAs. Campaigns built around the value of a room night, source markets and seasonality win a share of that demand back — direct.

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Mohamed Acharki presenting Google Ads campaigns to hospitality clients

The hotel problem

OTAs bid on your name with your margins.

A Casablanca hotel group pushed Mohamed Acharki toward specialisation: understanding how travellers choose, what OTAs really cost and what a direct booking is worth.

Type your hotel’s name into Google: chances are the first ad belongs to Booking or Expedia, paid for with the commission you give them. Every booking diverted that way costs you twice. The brand campaign is the first brick: protect your name at a very low cost per click and bring the booking back to your engine.

Then comes acquisition: multilingual Search on precise intents by source market, Hotel Ads when inventory is connected, remarketing on visitors who checked availability, seasonal campaigns timed to booking windows — not stay dates.

Defensive brand campaign against OTAs and resellers
Search by source market and language: UK, France, Spain, Germany, the Gulf, North America
Hotel Ads / Performance Max for travel goals, with exclusions and control
Remarketing on booking abandonment
Booking tracking with value, plus calls and WhatsApp
Landing pages per offer: stay, spa, wedding, meetings, seasonal breaks

Hotel KPIs

What we actually manage.

Cost per direct booking

Compared with the equivalent OTA commission. The central trade-off of the whole account.

Direct share

The proportion of bookings arriving without an intermediary — the metric that changes profitability.

Value by market

A British guest and a Moroccan guest don’t share the same length of stay or basket. Budgets follow.

Booking window

How many weeks ahead your guests book, by market: that sets the campaign calendar.

Engine conversion rate

The best traffic is worthless if the booking engine loses 80% of mobile visitors.

Revenue by market and campaign

Reporting speaks in revenue and room nights, not clicks.

In their words

In a hotelier’s words.

Direct bookings ×2 in 3 months

We were spending €3,000 a month on Google Ads without understanding any of it. Mohamed rebuilt everything: within three months, our direct booking revenue had doubled.

FAQ

Google Ads for hotels: the questions.

What Google Ads budget for a hotel in Morocco?

It depends on capacity, average rate and target markets. An 8-room riad and a 200-key resort don’t invest the same way. In high season, budgets often range from €3,000 to €15,000+ per month; the brand campaign, however, usually costs very little for an immediate impact on direct share.

Do we need Hotel Ads?

If your booking engine or channel manager supports the connection, yes: Hotel Ads captures price comparison at the decisive moment. Otherwise, Search and remarketing do most of the work in the meantime.

Can you measure phone and WhatsApp bookings?

Yes: calls from ads and the website, WhatsApp clicks, and import of confirmed offline bookings into Google Ads so the algorithm learns from real revenue.

Do you work with riads and guesthouses?

Yes, with adapted budgets and priority on the brand campaign and remarketing, where the return is fastest.

Hospitality

For hotels.

Google Ads for hotels in Morocco helps resorts, riads and boutique hotels reach travellers ready to book. Learn about Google Ads and discover our digital marketing agency services.

Google Ads for hotels in Morocco: direct bookings

We build campaigns around rooms, experiences, locations and booking intent. Search ads connect hotels with travellers while clear landing pages present availability, benefits and a simple next step. We track calls, booking requests and reservations so the budget can be improved using useful data.

Our process includes keyword research, local targeting, conversion measurement and regular reporting. We review mobile speed, forms and messages, then test ad copy and landing page variations. This helps independent hotels compete with large platforms while keeping communication transparent and focused on profitable direct bookings.

Campaigns can support city hotels, beach resorts, riads and boutique properties across Morocco. Recommendations are prioritised by opportunity, with practical explanations for hotel teams. For general search guidance, consult the Google SEO starter guide.

Google Ads for hotels in Morocco - hotel marketing

Next step

Your next client is already searching on Google.

A structured audit of your Google visibility — Google Ads, SEO, tracking and pages — with concrete recommendations, whether we work together afterwards or not.

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Direct line
WhatsApp · +212 607 141 004
contact@acharkidigital.com

Response time
Within one business day for qualified requests.

Casablanca, Morocco
Morocco & worldwide