Google Ads for luxury real estate — qualified buyers, not browsers.
High-net-worth buyers don’t click banner ads. They respond to authority signals, sharp keyword targeting and landing pages that match the prestige of the property.
Long cycles, international audiences, and very specific search behaviors.
Luxury real estate requires a radically different approach from standard real estate. Buying cycles are long, audiences are international, and the queries are very specific. Mohamed’s campaigns target HNW buyers in Morocco, Europe and the Gulf with the precision the segment demands.
Multilingual HNW targeting
FR · EN · AR · ES · DE ad sets aimed at the source markets of your typical buyers — Casablanca and Marrakech residents, Gulf investors, French and British second-home buyers.
Listing-grade landing pages
Each listing or development gets a landing page that matches its prestige — high-quality imagery, virtual tours, and conversion paths that respect the buyer’s pace.
Long-cycle nurture campaigns
Display and YouTube campaigns calibrated for buyers who research for months before contacting an agent — keeping your properties top-of-mind throughout the cycle.
Can Google Ads really work for €1M+ properties?
Yes, with the right setup. The campaigns won’t generate hundreds of leads — they’ll generate a small number of highly-qualified ones. For a €1M+ property, even one closed deal is a massive ROAS.
How do you handle long buying cycles?
With a combination of search remarketing, YouTube nurture, and CRM-based audience lists that keep your brand visible to qualified buyers throughout their 6–18 month consideration cycle.