Google Ads for hotels & resorts — drive direct bookings, defend against OTAs.
Capture high-intent travelers at the moment they decide where to sleep — and bring them through your direct-booking funnel instead of paying OTA commissions.
The hotel category is uniquely difficult on Google.
Booking.com, Expedia, Hotels.com and the major chains spend millions every month bidding on the exact same keywords as your independent property. Without a specialist’s playbook, your campaigns are competing against giants with nearly unlimited budgets.
Mohamed has built and scaled Google Ads campaigns for boutique riads, mid-size resorts and luxury hotels in Marrakech, Casablanca and beyond. He understands the levers that move ADR, RevPAR and direct-booking share — and how to translate them into Google Ads bid strategies, audiences and creatives that compound over a season.
Brand defense and OTA reclamation
Aggressive bidding on your own brand keywords with deep ad-extension stacks, paired with structured Performance Max campaigns that compete with OTAs in non-brand search and on display inventory.
Booking-engine conversion tracking
Direct integration with the most common booking engines (SiteMinder, SynXis, Cloudbeds, Mews and others) so every euro of revenue is attributed correctly back to its source campaign.
Seasonal pacing & demand-curve bidding
Hotel demand is anything but linear. Campaigns are paced and budgeted around your real demand calendar — high-season acceleration, low-season nurture, and event-driven spikes.
Geo & language targeting
Multilingual ads (FR · EN · AR · DE · ES · IT) targeted to the source markets your property actually wants — not generic worldwide spray-and-pray.
How quickly can a hotel see direct-booking growth?
Most hotels see meaningful direct-booking lift within 60–90 days, after the audit, restructuring and tracking phase. Peak-season properties often see lift faster because the demand curve does part of the work.
Will my ads compete with Booking.com on my brand name?
Yes — and they should. Brand-defense is the highest ROAS spend in any hotel account. Without it, OTAs collect your existing demand and charge you 15–25% commission on bookings that should have been direct.
Can you work with my existing booking engine?
Almost certainly. Mohamed has set up Google Ads conversion tracking across SiteMinder, SynXis, Cloudbeds, Mews, RoomRaccoon and most other major booking engines.