No retainer required
A real look at where your Google budget leaks
Most agencies sell a 15-minute “audit”. This one is a structured 60–90 minute review, delivered as a written note with concrete next steps — whether we work together afterwards or not. Qualified prospects hear back within 24 hours.
Account structure
Campaigns, ad groups and keywords organised for performance — or for someone else’s convenience.
Keywords & waste
Queries that convert in your sector versus budget burned on the wrong intent.
Tracking
Whether Google’s “conversion” is a real business event for you.
Landing pages
Built to convert, or merely to inform.
SEO
Indexation, titles, Maps, Core Web Vitals — the organic side of the same visibility.
Next actions
A prioritised list: quick wins and structural rebuilds, with effort versus impact.