Mohamed Acharki
Mohamed Acharki, the specialist behind the work
A Google Ads and SEO consultant who chose depth over breadth — and built a practice around sectors that reward precision, plus the local businesses that need the same discipline.
A deliberate choice
Early on, Mohamed took every client and every sector. E-commerce, B2B, restaurants, startups. He was competent. He was not exceptional. A hotel group in Casablanca required another kind of intelligence: how travellers choose, what OTA commissions really cost, how seasonality rewrites a campaign, and what a direct booking is worth.
A spa followed. Then a clinic. Then a luxury real-estate agency. Knowledge compounded. Acharki Digital now specialises deeply in those four worlds, while SEO, websites and local visibility are offered to companies that want an identified expert rather than a junior discovering their market on their budget.
Casablanca as a base, not a limit
Casablanca is Morocco’s economic capital and a hinge between francophone Africa, Europe and the Gulf — the same geography as many of Mohamed’s clients. Google Ads and SEO are run remotely: Paris, London, Dubai, Montreal, Marrakech, Rabat, Tangier.
Certifications, then practice
Mohamed holds Google Ads certifications on Search, Display, Shopping and Video, and follows the official Google certification programmes (Search, Display, Measurement, Shopping). The more useful credential is years of live accounts in competitive sectors.
Every dirham has to work
- Honest audits, not opening promises
- Tracking infrastructure before scaling
- Business KPIs, not vanity metrics
- Strategic recommendations even when they reduce short-term spend
Each client relationship is handled personally by Mohamed. No hand-off to a junior. No automated report without context.
Work together